1	New Approaches to Managing and Preserving Information – Storage and related technology trends John Riches Manager, Customer Programs Executive Briefing Program EMC Corporation May 2008
2	About EMC
3	The Diverse and Exploding Digital Universe An IDC White Paper – Sponsored by EMC March 2008
4	The Rapidly Expanding Digital Universe 281 exabytes (billion gigabytes of digital information created and replicated in 2007, 10% more than previously estimated Close to two zetabytes of digital information in 2011 Over 95% of the digital universe is “unstructured data” In organizations that number is 80%
5	The Digital Information World in 2011
6	The Enterprise Faces the Digital Universe By estimating what percent of the content is generated by various device types or applications – such as e-mail, surveillance, or MP3 players – it is possible to come up with the share of total that is: Security-intense – requires high standards of protection Compliance-intense – is subject to government rules about retention, privacy, or protection Preservation-intense – might reasonably be expected to be stored for 10 years or more Note how all three categories are growing!
7	Information Creation and Available Storage
8	The Digital Footprint of an E-mail
9	The Digital Universe’s Environmental Footprint
10	IT Imperatives for the Digital Universe Explosion Dealing with the digital universe is not a technical problem alone Transform existing relationships with business units Development of organization-wide policies for information governance Information security Information retention Data access Compliance Make the information infrastructure as flexible, adaptable, and scalable as possible New tools and standards Storage optimization Management tools Security tools
11	Challenges in Managing the Expanding Digital Universe Accelerating Growth of Information Structured Unstructured Combined uses- Transactional Content Data Classification Rich meta-data How many attributes to consider Value? Performance? Availability? Security? Scaling the Physical Infrastructure Storage, Network, Server resources Protection (preservation) mechanisms Costs? Complexity? Information Retrieval Finding the right information At the right time In a timely fashion
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13	The Evolving Information Delivery Model Web 2.0 Energy Efficiency (Green Initiatives) Securing Critical Assets Tiered Storage Information Life Cycle Management Active Archiving Purpose built Storage – for active archiving Services Oriented Architectures, Software as a Service (SaaS)
14	Internet Disruptive Change
15	Adaptive Enterprise Content Management (ECM)
16	A New Approach : Information-Centric Security
17	Energy-Efficient Storage Design 1 TB Data on Different Capacity/Performance Drives
18	Energy Efficiencies: Drive Spin Down and Power Management EMC Disk Library Spin-down Online Access with improved energy efficiency Incorporate into other EMC Arrays Mainstream CLARiiON, can be expanded for other applications
19	EMC Tiered Storage Solutions
20	Adding Intelligence Information Life Cycle Management Actively managing information Value fluctuates over time Policy based Automated Efficiently uses tiered infrastructure Delivers flexible access at lowest TCO
21	Information-Archiving Challenges: IT Perspective
22	A New-Old Kind of Data: Fixed Content
23	Requirements for an Effective Information Archive
24	EMC Centera Purpose-built for information archiving More than 4,500 customers More than 250 partners Works with any application from virtually any platform Almost all major Healthcare and e-mail partners support EMC Centera More than 230 PB shipped
25	EMC Centera—An Archive Solution Assured content authenticity and online access Speed of disk, with the authenticity of optical, at the price of tape Easy to manage Administrators can manage up to 50 times greater quantity of content Efficient—single-instance storage Works with any application or any platform Centralize archive silos from multiple data repositories Enable thousands of users to share single multi-application repository Meets governance and compliance requirements
26	More Than 250 EMC Centera ISV-Integrated Solutions
27	More Than 250 EMC Centera ISV-Integrated Solutions
28	The Future of SaaS
29	EMC’s Involvement with Information Preservation Over $20 M donated toward information preservation projects: Smithsonian Institution John F. Kennedy Presidential Library and Museum In 2007 established the EMC Heritage Trust Project Funding and resources for information preservation projects that protect invaluable information and improve access to that information. Over $ 100K awarded, from $5K-15K per project to seven organizations Herzogin Anna Amalia Library in Weimar, Germany, is preserving valued collections that survived a 2004 fire. Its holdings include a 20,000-volume collection of Faust first editions and Goethe documents, as well as maps and atlases from the 15th through the 19th centuries. www.anna-amalia-library.com
30	EMC Heritage Trust Projects- continued
31	EMC Heritage Trust Projects - continued
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