How is the company represented in the press?
A good source of company information is magazine articles and journal articles. You can search by company name in the ABI/Inform Global database for this type of information.
Start by typing your company name, such as 'General Mills,' in the search text box. Pull up the drop down menu beside it and click on Company/Org. Then to retrieve only full text documents click on the Full text document only box and click on the Run Search button.
December 1, 2005