Can't find the company?
What do you do when, in spite of your best efforts, you aren't finding the company information you need? You may wish to reevaluate your research strategy by asking yourself the following questions: What is the company's full name?
Make sure you are using the proper company name. You may be using the wrong spelling or confusing the company name with it's brand name or trademark. For instance, there is no company called 'Betty Crocker.' Betty Crocker is a brand name of a company called General Mills.
December 1, 2005