The scholarly publication is geared toward researchers, scholars and professors. The articles in a scholarly publication are written for a specialized audience familiar with the rigid format and specialized language of the discipline.
Trade sources are written for industrial and professional users. Trade sources provide more hands on information to their audience, whereas scholarly publications provide more academic, research-orientated information.
Popular and Substantive News and Special Interest are geared toward a general audience with a basic education. The reader is assumed to not have any background or knowledge of the topic.
Sensational audiences are deemed to be rather gullible. There is no level of education assumed and the publication is geared toward a very basic education.
September 19th, 2003